Today, we cannot imagine our lives without Facebook, Twitter, Instagram and WhatsApp among others. Earlier, restricted to desktops and laptops, now social media is in your hand! With the advent of smart phones, you can easily access to social media. People are increasingly becoming habituated to social media as they share their life events on social media. We cannot deny the fact that social media is becoming popular as lot of people are joining it regularly and there is no age limit for it.
Internet was relatively new in the 2000s and was looked upon for searching and networking. However, gradually it was pitched as an effective marketing and branding tool later. Social media became one big medium to endorse your brands and advertising campaigns online. Sellers even look for promotional activities on the internet.
Social media has changed to the extent, that one can order food, clothes, accessories, books, furniture and even vegetables and fruits online. Applications for these purposes can be downloaded on the smartphones as well.
Live streaming is a new form of content that is multiplying because of its ability to boost user engagement. Photos is another trend that allows users to see the view all around the photograph. These types of photos get more views as compared to the traditional photos.
Even the top most brands are active on social media platforms. As per an analysis by Social Media Examiner, 97% of marketers use social media marketing, but many aren’t sure what social media tools are best to use. This shows an enormous potential for online advertising to build deals, increase recognition, improve brand loyalty and bring new opportunities to converse as well.
The idea of virtual connection appealed the 18-25 age group on a large scale, and this audience formed a more significant subset of the target audience for various brands across industry verticals.
Social media channels give the brands an extended liberty of creating pages/profiles for engaging with their users. TV and print ads often highlight a brands presence on social media and urge them to connect with them on those platforms.
Today, consumers prefer real time engagement with a brand – the objective being, giving their perspective towards the products and services. Brands also have shifted their line of communication towards more of storytelling than directly promoting their products. This has resulted in increased user engagement and thereby gaining the loyalty of their customers. Social media is actually helping brands create their own advocates cost-effectively and measurably.